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Five Myths of Online Fundraising

Five Myths of Online Fundraising
Today’s challenging economic times mean a lot of nonprofits are looking for new ways to raise money. Many organizations realize the Internet presents a huge opportunity, but most have achieved limited success. If your organization, like many others, has yet to experience strong results raising funds online, the coming year provides an ideal window to experiment with new approaches. A good first step, however, is debunking some myths about online fundraising that might stand in the way of your success.

Social Media Adoption and Success

Social Media Adoption and Success
In August 2009, an email was sent to 7,500 subscribers of The Chronicle of Philanthropy inviting them to take the online survey designed to discover how nonprofits are using social media in their fundraising and outreach activities. By September 14, 2009 a total of 1,295 people had responded. The topics covered in this survey include:
  • Types of social media nonprofits are participating in
  • Length of time participating in social media
  • Specific tools used when participating in social media
  • Types of activities performed when participating in social media
  • Goals for social media participation
  • Success with social media participation to date
  • Reasons for not participating in social media
  • Acceptance of online donations

This special report summarizes the findings of the survey to draw important insights into Social Media adoption and success.

20 Publicity Ideas for “A-Thon” Fundraising Success

20 Publicity Ideas for “A-Thon” Fundraising Success
Fundraising through community events such as walk-a-thons has become increasingly popular in the not-for-profit community. Whether you create a walk-a-thon, a golf-a-thon, or a mustache-athon (yes, it really exists!), your event will be a terrific way to:
  • Raise awareness of your mission,
  • Build support within your community, and
  • Increase fundraising.

This guide contains twenty tips to help you turn your next “A-Thon” event into a successful donation-a-thon! Apply these ideas to promote maximum engagement with your sponsors, event participants, donors, and community.

Be Your Donors’ Favourite Charity

Be Your Donors' Favourite Charity
We all know that it takes more time, energy, and money to attract new donors than it does to keep existing donors. So how do you keep new donors from becoming one-hit wonders, and your repeat donors from fading to black? Here are some proven best practices to keep your donors engaged and their cheque books open.

Increasing Accountability and Transparency

Increasing Accountability and Transparency
Many nonprofits start out using entry-level accounting products that provide basic bookkeeping capabilities, but they soon see warning signs that their current system can’t keep up with their special tracking and reporting requirements. These signs could be missed deadlines, time-consuming or manual processes, and inaccurate reporting. The most serious risks can be loss of funding, loss of nonprofit status, and a tarnished reputation.

Consider the benefits to be derived from a new system that delivers broad improvements. Do you plan to grow? Attract new funders? Offer more programs? Many organizations are choosing modern, automated systems for faster processing of accounting transactions, easier retrieval of accounting information, and better reporting available in a variety of formats. This enables them to increase the number of funding opportunities they can pursue.

Here are six key items, unique to nonprofits, to consider when evaluating a new accounting system.

Demystifying Remote Access

Demystifying Remote Access
Making mission critical business applications (software solutions) available remotely is a hot topic these days. Remote access allows staff to work from any location without being tied to a specific physical location. With the amount of consolidation, decentralization of offices, and home or travel-based positions, being able to offer solid remote access technology to your employees is critical for your success.

Figuring out what to do, or even where to start, can be a significant quandary. Not only must you take into account the architecture of the application you want to access remotely, but you must also consider bandwidth limitations (on both sides of the solution), your data security and compliance needs, and your IT management and administration strategy.

This executive brief will introduce you to the terminology and concepts of remote access and provide a platform for you to begin your evaluation. First, we will look at different remote technology options and the various software architectures for which they are appropriate. Then, we’ll give you tips on how to best evaluate your current internal resources and potential vendor partners to create the best solution for your needs.

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UPCOMING EVENTS

CSAE Trillium Chapter 3rd Annual Winter Summit - Marriott Gateway on the Falls, Niagara Falls, Ontario
February 7-8, 2013

AUDC 2013 Avectra Users & Developers Conference - Disney's Contemporary Resort, Orlando, Florida
March 3-5, 2013

Information Technology Alliance Spring Collaborative - Vinoy Renaissance, St. Petersburg, Florida
April 28-30, 2013

CAEP 2013 Annual Conference - The Westin Bayshore Hotel, Vancouver, BC
June 1-5, 2013

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